An ad by Rainbow Milk is helping some of Dubai’s longest-serving tea sellers find fame after honouring them in their new #SupportKarakMasters campaign.
It goes without saying karak tea is the go-to beverage for most UAE residents, especially after spending a long day at work. There’s nothing quite like the warmth of it, and a majority of neighbourhoods in the UAE have a local cafe brewing a fresh cup.
Photograph credit: Pixabay
Fun fact, an Emirati DJ even created a song entirely themed on the beloved beverage!
Given the state of the crisis following the Coronavirus pandemic, the best we can do for our community is show support for small businesses, and Rainbow Milk rolled out a heartwarming campaign honouring some of Dubai’s oldest karak spots and old-timer tea-sellers, by distributing safety kits to them, their staff, and across the UAE.
The best part, Rainbow Milk released an emotion-laden video featuring some of the tea-sellers talking through the time they arrived in the UAE and how Covid-19 disrupted the market, followed by their efforts in sanitizing workplaces to ensure a clean environment for customers. Check it out:
“The UAE is built on unity and compassion. Together, we will get through testing times and will continue to thrive.”
Rainbow Milk
Karak fans, here’s your chance to show support for your favourite tea-seller. All you have to do is share your favourite moments, followed by the hashtag #SupportKarakMasters.
Photograph credit: Rainbow Milk
If you’re anyone like us, who enjoy sipping a cup of karak tea every day. Check out this heartfelt documentary on Dubai’s tea culture:
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(Featured photograph credit: Pickrepo)
