Gender reveal parties had set a new standard for expecting parents until social media stars Anas Marwah and Asalah Maleh took the phenomenon one notch further displaying their baby’s gender reveal on the Burj Khalifa.
Newest thing in this generation’s parenting lifestyle, gender reveal concept
Gender reveal parties are quite a thing in today’s society, with expecting parents spending hundreds and thousands on hosting family and friends in an all-out party just to disclose their gender. There’s a great deal of backlash on the belief of gender reveal parties, with many complaining “who cares whether it’s a boy or a girl,” many in disapproval of the excessive use of blue and pink colours that are shaped into a norm through mainstream media, and some who are against the concept of gender.
Some parents go to great lengths to disclose their baby’s identity, from planting a mini bomb to blast in the colours of blue to announce it’s a boy, to a drifter burning rubber sending thick plumes of pink smoke to announce it’s a girl, and unless you’re in the know, to the extent of setting 7,000 acres of land on fire in the aftermath of a fireworks at one couple’s party recently.
Anas and Asalah’s baby’s gender reveal on Burj Khalifa
Syrian-Canadian Youtube celebrity Anas Marwah, who’s channel boasts of more than a billion views featuring videos, vlogs and pranks involving his wife, Asalah and his daughter, Mila, descended upon Dubai with their parents and siblings for a grand gender reveal celebration, displayed on Burj Khalifa’s facade.
Burj Khalifa’s facade lit up with a ten-second countdown followed by a bright blue colour illuminated with the words, ‘It’s a boy,’ followed by ‘Congratulations Anasala family.’ The family were shown with a mix of emotions after the big moment. Check it out:
Quite literally, the family took gender reveal announcements ‘to new heights,’ projecting it on Burj Khalifa’s 828 metre-long facade.
While there’s no official information about how much Burj Khalifa charges for advertising on its facade, news outlet Arabian Business claims it costs a minimum of AED 250,000 for a three-minute impression from 8-10 pm during a weekday. The rate goes up to one million dirhams for an advertising slot on weekends and through the week. Some big clients include TikTok, Marvel and Huawei.
(Featured photograph credit: Anas Marwah)