Just in time for the city back in business, Emirates’ newest sponsorship partner, Olympique Lyon donned the slogan, ‘Dubai Is Open’ on their jerseys in a friendly match versus OGC Nice.
‘Dubai Is Open’ slogan on Olympique Lyon jerseys
Ever since the lockdown has been lifted in Dubai, the emirate’s tourism counterpart, Visit Dubai has been rolling out a series of videos opening prominent tourist attractions including beaches, malls, museums and outdoor activities. While the campaign has been viewed by millions, its official airline, Emirates decided to spread the word by creating the slogan, ‘Dubai Is Open’ to be used on the jerseys of their latest partners, Olympique Lyon, as they squared off versus rivals OGC Nice in a friendly yesterday.
Both Emirates and Olympique Lyon inked a five-year deal as the shirt sponsor. The 2020-21 season will see the Ligue 1 side boast Emirates’ tagline, ‘Fly Better’ on their jerseys.
Photograph credit: Emirates
Meanwhile, it’s worth mentioning Expo 2020 signed a one-off deal with the Indian Premier League franchise, Rajasthan Royals as their title sponsor. Despite the 13th edition being postponed due to the pandemic, the Board of Control for Cricket in India (BCCI) is waiting for the International Cricket Council (ICC) to announce the T20 World Crup dates so they can schedule the highly-anticipated tournament.
Photograph credit: Rajasthan Royals
(Featured photograph credit: Emirates)